Paul Fusco A personal photograph taken while shooting a Yamaha advertising campaign. Mount Tamalpais, Marin County, California, USA. 1973.
“A story must grow organically out of the subject matter. First, i
(...) t is the people’s or person’s story. Then, the information goes through you and is processed by whatever kind of person you are: how you see the world, your own prejudice, hopes, beliefs, and emotional reactions to the people. The story that comes out is your interpretation of the world you see, but it should be true to what you really believe the truth is to be. We cannot kid ourselves about it being ‘objective’ because it isn’t, and cannot be.”
— Paul Fusco, from an interview by LaRae H. Wales, Ohio University, 1973 © Paul Fusco | Magnum Photos