At Le Bon Marché's initiative, Luxury brands accepted to give carte blanche to Martin Parr to promote some of their products in an exclusive advertisment featured in Le Bon Marché's magazine. Martin Parr was given full artistic freedom to produce this 13-page feature – a natural choice, given that Martin had just shot Le Bon Marché’s advertising campaign. The photographer created unique print advertisments. He chose to orchestrate a Parisian banquet with "Lunch guests" in the iconic restaurant Le Grand Véfour.