UBS chooses Magnum Photos for the visual identity of its Ultra High Net Worth (UHNW) department

UBS commissioned Magnum Photos to conceive and produce 60 pictures conveying the concept of "Greatness". Six Magnum photographers were dispatched to 15 countries to document the lifestyles of the global elite: Olivia Arthur, Alex Majoli, Paolo Pellegrin, Gueorgui Pinkhassov, Mark Power and Alec Soth. “Ways of Seeing” is a collective project, but clearly articulates each of the six photographers’ distinct and individual visual styles.

The photographers created images which depict a range of topics...