BNP Paribas Enhances its Responsible Commitments
Jonas Bendiksen and Alex Majoli create stories of entrepreneurs whose businesses have thrived thanks to BNP Paribas microcredit
BNP Paribas demonstrates its strong implication in assuring the well-being of society, thanks to projects that extend their banking enterprises as well as their support of the real economy.
Magnum photographers were commissioned to create stories of entrepreneurs who do not have access to typical bank credit, but nonetheless carried out their projects thanks to microcredit.
Alex Majoli chose to use both front and back views of the entrepreneurs, with each photograph including a symbolic object in relation to the subject’s job or private life. Each portrait is presented with a written text and a sound recording of each of the entrepreneurs about their journeys.
Jonas Bendiksen chose to combine photography, sound, and video to allow us to experience their daily lives, through three 3D multimedia installations, each a few minutes long, and were projected on four screens inside a yurt.
These photographic missions gave rise to a free, illuminated exhibition in Paris, accessible day and night so as to reach the broadest possible audience.
